Smart Organic's Bett'r 100% natural chewing gum is made from a base of chicle, a healthier alternative to conventional chewing gum products that revisits the ancient practice of using tree sap as a natural gum. Decades ago, chewing gum was commonly made with chicle but today, consumers are much more familiar with synthetic ingredients. This new chewing gum by Bett'r sets itself apart as a better-for-you alternative with a refreshing spearmint flavor and just a hint of sweetness from xylitol—and no added sugars, aspartame or other artificial sweeteners.
Additionally, the natural chewing gum is free from paraffin wax and other petroleum products, as well as propylene glycol and colorants. As such, Bett'r brands its all-natural gum as a healthier chewing gum choice that's "totally guilt-free."
Key Themes Behind This Trend
- Natural Gum
- The shift towards natural alternatives to conventional chewing gum products presents an opportunity for disruptive innovation in the gum industry.
- Chicle Base
- The revival of chicle as a natural gum base provides an opportunity for disruptive innovation for companies seeking to differentiate themselves in the market.
- Sugar-free Sweeteners
- The popularity of sugar-free sweeteners like xylitol presents an opportunity for disruptive innovation in the sweets industry.
Where This Applies
- Confectionery
- The confectionery industry can benefit from the trend towards natural, healthier alternatives to traditional chewing gum products.
- Health and Wellness
- The health and wellness industry can capitalize on the trend towards natural chewing gum products as a healthier alternative to mainstream gum brands.
- Food and Beverage
- The food and beverage industry can explore the use of natural sweeteners like xylitol in a variety of products as a healthier alternative to traditional sugar-based sweeteners.
