Registering to vote is simple, yet it remains a pesky and often impassable hurdle for many US voters, so Google's new Doodle for National Voter Registration Day puts voter registration in front of hundreds of millions of users.
Google is the most heavily trafficked website in the US. Recognizing the capabilities that that standing offers it, the Google team used its clout to increase voter registration and help people get involved in the democratic process. By clicking on the National Voter Registration Day Doodle, they will be directed to the government website that registers voters online.
According to Google's blog post about the Doodle, 86 percent of people who registered to vote in the 2012 federal election went on to actually cast a ballot.
What's Driving This Trend
- Increased Voter Turnout
- Using online platforms, such as Google, to streamline the voter registration process can increase overall voter turnout.
- Digital Civic Engagement
- Incorporating online tools and platforms into the democratic process can engage younger generations and digitally-savvy individuals in the political arena.
- Social Responsibility Campaigns
- Strategic use of influential online spaces can increase awareness and promote social responsibility campaigns related to citizenship duties, such as voting.
Who This Affects Most
- Digital Marketing
- Digital marketing agencies can employ social responsibility initiatives to generate purpose-driven campaigns that attract socially-conscious customers.
- Government
- Governments can utilize online platforms to streamline bureaucratic processes, modernize public services, and increase civic participation in political affairs.
- Technology
- Developing new technologies that facilitate online democratic participation, such as voting platforms, can disrupt traditional electoral practices and form new industry niches.
