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Performance- Centric Cycling Capsules

Fred Perry and narifuri Join Forces on a Sporty Capsule

— July 30, 2020 — Lifestyle
Fred Perry works in collaboration with Tokyo-based cycling label narifuri on a collection made up of four designs that are focused on performance. Fred Perry takes its signature polo shirt and updates the construction and design to be practical for athleticism. The collaboration merges stylistic approaches with functionality as the polo shirt transforms into a cycling performance apparel.

The details that update the shirt include zipper, mesh details for breathability, and paneling. The shirt comes in four different versions and each one is constructed using a quick-dry cotton material. The back of the design has a pocket for more practicality during performance with stepped hems to provide security while cycling. Rounding off the capsule are Laurel Wreath details at the chest.

Image Credit: Fred Perry
Trend Themes
1. Performance-focused Apparel - Disruptive innovation opportunity: Develop clothing items that combine style and functionality for specific athletic activities.
2. Collaborative Fashion - Disruptive innovation opportunity: Partner with complementary brands to create unique and specialized collections that cater to specific customer needs.
3. Athletic Lifestyle Fashion - Disruptive innovation opportunity: Create fashion lines that blend performance-driven features with everyday wear, allowing consumers to seamlessly transition between sport and casual settings.
Industry Implications
1. Sportswear - Disruptive innovation opportunity: Develop sportswear that incorporates innovative materials and design elements to enhance athletic performance and comfort.
2. Collaborative Marketing - Disruptive innovation opportunity: Foster partnerships between brands in different industries to reach new customer segments and create unique marketing campaigns.
3. Athleisure - Disruptive innovation opportunity: Design clothing lines that blur the lines between fitness apparel and casual wear, catering to the growing demand for versatile and stylish athleisure options.
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