Streetwear label Supreme worked alongside American photographer Nan Goldin in its latest Artist Series collection for Spring/Summer 2018. Goldin's work dials deep into her focus on human relationships and the vulnerability and fragile concept it exudes. She currently resides in both New York and Berlin, expressing her work through slideshows and paintings. Her vivid work in the 80s captured the friendship dynamic of her own friend groups -- comprised of photographs of drag queens, domestic abuse, heroin addiction and hedonistic parties.
The Supreme x Nan Goldin collection is comprised of a hooded sweatshirt, a coach jacket, three t-shirts and three skateboard decks. The adorning photographs used on the garments are drawn directly from her book 'The Ballad of Secual Dependency.'
Why This Trend Is Growing
- Collaborative Artist Series
- Opportunity for brands to collaborate with artists to create unique and limited-edition collections
- Celebrating Vulnerability
- Trend of embracing and showcasing the raw and honest emotions of human relationships
- Nostalgic Fashion
- Increasing popularity of incorporating iconic artwork and images from the past into contemporary fashion collections
Industries Being Reshaped
- Streetwear
- Streetwear brands can explore collaborations with artists to create exclusive and sought-after collections
- Art and Photography
- Opportunity for artists and photographers to partner with fashion brands for more visibility and reach
- Publishing
- Publishers can explore partnerships with fashion brands to create unique book-inspired fashion collections
