Retailer Sam's Club is set to carry NAKED TRUTH's 'Premium Chicken' label throughout its 19 state locations. It features readily cooked chicken that has been prepared using sous vide cooking methods. Delivering 'Flame Grilled Chicken Breasts,' it ensures a strong flavor profile that has the soft texture and moisture levels. In addition to its convenient preparation processes, it is also Step 2 'animal welfare' certified by the GAP (Global Animal Partnership).
Wayne Farms' Vice President and General Manager of Prepared Foods Tom Bell states, "this product provides more than just an amazing culinary experience. It also offers responsibility, transparency, and all of the features that premium chicken products should offer." All of the produce from NAKED TRUTH Premium Chickens have been carefully raised on farms and fed grain and vegetable-centric diets.
What's Driving This Trend
- Sous Vide Cooking
- Introduce sous vide cooking to other meat products or cuisines for a unique and consistent flavor profile.
- Animal Welfare Certification
- Explore opportunities to certify animal welfare practices in other agricultural industries or countries for a stronger ethical brand image.
- Grain and Vegetable-centric Diets
- Promote the benefits of grain and vegetable-centric diets for animals and consider implementing it in other livestock industries.
Who This Affects Most
- Food Retail
- Introduce more premium and sous vide cooking products to stand out and cater to customer convenience in the highly competitive retail industry.
- Food Production
- Ensure higher animal welfare standards and promote ethical practices to meet consumer demand for responsibly-sourced food products and long-term sustainability.
- Livestock Farming
- Emphasize the benefits of grain and vegetable-centric diets for animal health and explore ways to improve animal welfare in other livestock industries.
