Taco Bell is Serving the Naked Chalupa with a Crispy Plant-Based Shell
Laura McQuarrie — June 23, 2021 — Lifestyle
References: tacobell & prnewswire
Taco Bell is reinventing the Naked Chicken Chalupa for plant-based eaters with the Naked Chalupa with a Crispy Plant-Based Shell that's certified vegan by the American Vegetarian Association. This new innovation straight out of the Taco Bell Test Kitchen uses a pea protein-based proprietary blend that's breaded and shaped into a shell and crisped to order.
This limited-time menu offering is filled with lettuce, cheddar cheese, diced tomatoes and avocado ranch sauce, and it's a treat that can be customized as desired to add or remove ingredients like dairy or eggs for a vegan-friendly option. The craveable plant-based option was created to satisfy consumers' desire for creativity and it delivers a uniquely Taco Bell twist on the classic taco.
Currently, the Naked Chalupa with a Crispy Plant-Based Shell is testing at only one Taco Bell location in California until the end of the month, while supplies last.
This limited-time menu offering is filled with lettuce, cheddar cheese, diced tomatoes and avocado ranch sauce, and it's a treat that can be customized as desired to add or remove ingredients like dairy or eggs for a vegan-friendly option. The craveable plant-based option was created to satisfy consumers' desire for creativity and it delivers a uniquely Taco Bell twist on the classic taco.
Currently, the Naked Chalupa with a Crispy Plant-Based Shell is testing at only one Taco Bell location in California until the end of the month, while supplies last.
Trend Themes
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Plant-based Menu Innovation — The popularity of plant-based diets is driving fast-food chains to create innovative and tasty new plant-based options for their menus.
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Proprietary Plant-based Ingredients — Creating proprietary plant-based ingredients for use in menu items can lead to a competitive advantage and increased appeal for vegan and vegetarian consumers.
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Customizable Vegan Options — Consumer demand for customizable vegan options is driving fast-food chains to offer more variety and flexibility in their plant-based menu items.
Industry Implications
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Fast-food — Fast-food chains are facing increased pressure to create innovative plant-based menu options in response to consumer demand for healthier and environmentally sustainable food choices.
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Food Manufacturing — Food manufacturers are investing in research and development to create new plant-based ingredients that can be used in fast-food and other foodservice applications.
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Vegan and Vegetarian Products — The growth of the vegan and vegetarian food market is driving increased investment in plant-based product development and innovation.
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