Na! Na! Na! Surprise is a new brand of collectible toys from MGA, which is known for its L.O.L Surprise! dolls and creating fun unboxing experiences for kids. The new toys require kids to pop multiple balloons to discover collectible soft fashion dolls and matching clip-on pom-pom accessories.
The new dolls include characters like Sarah Snuggles, Roxie Foxy and Britney Sparkles, each of which also comes with an outfit in shoes that can be discovered in another balloon that can be burst. Notably, the Na! Na! Na! Surprise dolls set themselves apart as the first-ever soft, articulated fashion dolls.
For the unboxing experience, the confetti balloons can be inflated with an included paper straw and popped to reveal the surprises inside.
Why This Trend Is Growing
- Pop-able Toy Packaging
- The trend of hidden/unconventional packaging for toys creates new opportunities for companies to offer interactive and engaging experiences for children.
- Collectible Soft Fashion Dolls
- This trend allows for companies to create unique and customizable dolls for young consumers, while also offering a sense of nostalgia for older generations who collected dolls as children.
- Articulated Fashion Dolls
- The introduction of articulated fashion dolls will disrupt traditional rigid dolls by offering more poseable and dynamic options for children to play with.
Industries Being Reshaped
- Toy Industry
- Companies within the toy industry can incorporate pop-able packaging and collectible dolls to create new and unique experiences for children that will differentiate their brand in a highly competitive market.
- Fashion Industry
- The fashion industry can use articulated fashion dolls as a way to preview designs or create prototypes for new clothing lines and accessories.
- Entertainment Industry
- The creation of collectible dolls and accompanying media can create a new revenue stream for the entertainment industry and expand the reach and engagement of popular shows or movies.
