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The Mykita New York Store Stages Optical Offerings With On-Brand Mini

 - Aug 9, 2013
References: mykita & frameweb
Located in the Lower Manhattan neighborhood of SoHo, the Mykita New York Store channels the German brand’s identity to create a retail haven. 

The shop, not unlike the brand’s other locations, boasts an all-white interior with an array of individual shelves that make their eyewear offerings the central focus. "Elements of the brand – such as mass-production, ready-made objects removed from their original context and purpose-designed furniture – are highlighted in the interior," says FrameWeb of the aesthetic.

The space has an industrial feel is perhaps a reflection of the brand’s dedication to offering products of optical excellence. With its cleverly designed interior, the Mykita New York Store is an ideal combination of on-brand design and retail functionality.