MYDRATE PULSE is a carbonated adaptogenic hydration beverage combining electrolytes, functional ingredients and moderate caffeine in a 12 fl oz can. Available in Raspberry Lime and Grapefruit, each variety contains 70mg of caffeine, zero sugar and either 15 or 10 calories depending on flavor. The formulation provides 400mg sodium, 100mg potassium, 100mg calcium and 25mg magnesium alongside L-theanine, Panax ginseng extract and green tea leaf extract. B6, B12 and pantothenic acid round out the formula, which is stevia-sweetened, naturally flavored and contains no fruit juice.
The Los Angeles-based brand positions PULSE around sustained energy rather than a pronounced caffeine surge, pairing its moderate caffeine content with L-theanine and a full electrolyte profile. MYDRATE initially built distribution through direct-to-consumer sales and in-person activations across Los Angeles, before expanding its retail strategy with a newly appointed sales team supporting grocery distribution.
Image Credit: Mydrate
Why This Trend Is Growing
- Functional Hydration Sodas
- Carbonated hydration drinks are blending electrolytes, low calories, and familiar soda formats to create wellness beverages that compete across energy, sports drink, and sparkling water occasions.
- Adaptogenic Energy Blends
- Moderate caffeine paired with ingredients like L-theanine, ginseng, and green tea reflects growing demand for smoother energy experiences beyond traditional high-stimulant formulas.
- Zero-sugar Performance Drinks
- Stevia-sweetened, low-calorie formulations with vitamins and minerals are expanding premium beverage options for consumers seeking functionality without sugar-heavy positioning.
Industries Being Reshaped
- Functional Beverages
- Brands in this space are redefining refreshment through hybrid products that combine hydration, energy, and cognitive-support ingredients in convenient ready-to-drink formats.
- Grocery Retail
- Retailers gain differentiation by stocking emerging wellness beverages that bridge multiple shopper needs, from daily hydration to better-for-you caffeine alternatives.
- Sports Nutrition
- Performance-focused nutrition is moving into more mainstream, lifestyle-driven formats as electrolyte-rich beverages add adaptogens and lighter energy profiles for everyday use.
