Hasbro will be launching a handheld device called My3D, a gadget for iPhone users that allows the user to play 3D videos and games. The proposed device can be attached to an iPhone or iPod Touch to give users the ultimate 3D experience.
The shape of the device resembles a pair of binoculars and its users will be able to browse Apple's app store for additional My3D content.
According to the toymaker Hasbro, the device can also use 3D content from major television networks like Discovery, Sony and Imax. My3D is expected to hit the market next year.