Ice cream enthusiasts can now rejoice thanks to the new, three-story Museum of Ice Cream debuting in New York. The massive museum has been in the making for three years but will open this fall at 558 Broadway in SoHo.
The Instagramable museum "was born under the premise that ice cream is a universal symbol of joy, a personal pleasure, and a transportive vehicle for anyone’s imagination." It features pools of sprinkles that are ripe for jumping in and giant, colorful gummy bears. Visitors can also take pictures atop unicorns or be amazed by floating cherries and clouds.
For lovers of the sweet dessert who can't make it to the Museum of Ice Cream, you can still purchase the brand's frozen delight at Target and Safeway.