The J.R. Watkins Muscle Pain Relief line is being launched by the brand to provide consumers with a naturalistic way to manage their pain with a variety of sources. The product line includes the Lotion, Roll-On and Spray, which are all crafted with a range of natural ingredients including camphor, vitamin D, magnesium and peppermint. The products are rolling out to CVS Pharmacy starting on March 5, 2021 along with the new Cooling Pain Relief range to provide fast-acting relief from joint and back pain.
Vice President of Marketing and Innovation Melissa Ayers spoke on the new J.R. Watkins Muscle Pain Relief line saying, "As pioneers of natural, pain-relief remedies for over a century, we're thrilled to continue to lead and innovate within the over-the-counter topical analgesic category. The Muscle and Cooling Pain Relief lines provide ingredient-conscious consumers with better-for-you pain relief alternatives without compromising efficacy.”