Germany-based dairy brand Unternehmensgruppe Theo Muller branches out into the vegan market in its country. It begins to roll out a selection of vegan desserts and drinks that are ready to go within the month. It launches four Muller Vegan Rice products with coconut as the main ingredient and four drinks focused on oats.
A Muller spokesperson talks about the new products, stating that "The long-term success of Muller is founded on listening to our consumers and as a result, making great tasting products which add taste to life. Dairy and plant-based products co-exist in our consumer's shopping baskets and in their fridges and we are pleased to expand the Muller brand into a vegan format in Germany."
Image Credit: Muller