Germany-based dairy brand Unternehmensgruppe Theo Muller branches out into the vegan market in its country. It begins to roll out a selection of vegan desserts and drinks that are ready to go within the month. It launches four Muller Vegan Rice products with coconut as the main ingredient and four drinks focused on oats.
A Muller spokesperson talks about the new products, stating that "The long-term success of Muller is founded on listening to our consumers and as a result, making great tasting products which add taste to life. Dairy and plant-based products co-exist in our consumer's shopping baskets and in their fridges and we are pleased to expand the Muller brand into a vegan format in Germany."
Image Credit: Muller
Key Themes Behind This Trend
- Coconut-based Snacks
- Opportunity to explore new forms of packaged snacks using coconut as the main ingredient.
- Vegan Desserts
- Opportunity to develop vegan dessert products as there is an increasing demand for plant-based food in the market.
- Oat Based Drinks
- Opportunity to create new oat beverage products that appeal to both vegan and non-vegan consumers.
Where This Applies
- Food Industry
- The food industry can explore the opportunity to introduce more plant-based products in the market as the demand for vegan food is increasing.
- Packaged Food Industry
- The packaged food industry can explore new product offerings in the vegan market by using plant-based ingredients like coconut and oats.
- Beverage Industry
- The beverage industry can explore the opportunity to create more oat-based beverages for both vegan and non-vegan consumers.
