The Naked Collective and Acosta Launched ‘Mude’ Health Drinks
Grace Mahas — March 4, 2021 — Business
References: eu.thenakedcollective
The Naked Collective recently joined forces with Acosta to launch a new line of vegan-friendly beverages – the 'Mude' health drinks – that will be available across Canada and the United States. The new beverages will appeal to health and wellness conscious brands and consumers as its naturally brewed Superliquid® which contains only natural ingredients. Moreover, the beverage brand boasts a carbon neutral status and is committed to being a regenerative business by the end of 2021.
“We believe the brand will land well in both an ongoing and post-Covid world, where consumers want to know how the products they consume impact the environment and their own health and wellbeing," said, The Naked Collective’s CEO Niall Phelan.
Image Credit: The Naked Collective
“We believe the brand will land well in both an ongoing and post-Covid world, where consumers want to know how the products they consume impact the environment and their own health and wellbeing," said, The Naked Collective’s CEO Niall Phelan.
Image Credit: The Naked Collective
Trend Themes
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Vegan-friendly Health Drinks — The launch of 'Mude' health drinks highlights the trend towards plant-based, natural health beverages.
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Regenerative Business — The Naked Collective's commitment to being a regenerative business by the end of 2021 is an example of the growing trend towards sustainable and environmentally conscious business practices.
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Transparency in Product Ingredients — Consumers' desire to know how the products they consume impact the environment and their own health is fueling the trend towards greater transparency in product ingredients.
Industry Implications
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Health and Wellness — 'Mude' health drinks are targeting the health and wellness market, highlighting the opportunities for disruptive innovation in the industry.
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Beverage — The launch of 'Mude' health drinks by The Naked Collective and Acosta highlights the trend towards innovation in the beverage industry towards natural, plant-based alternatives.
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Sustainability — The Naked Collective's commitment to being a regenerative business by the end of 2021 highlights the opportunities for disruptive innovation in the sustainability industry.
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