Moodrink is a new plant-based beverage by bettermoo(d) that can be used for many different purposes. This beverage made with herbs and oats has the ability to foam, making it the perfect addition to everything from coffee and cocktails to cooking and baking.
Steve Pear, former Coca-Cola executive and new chairman of bettermoo(d), says: "With more than 20,000 local retail sample orders and its unique branding and concept, the company is very confident it will become a new leader in the dairy-alternative sector."
The plant-based dairy alternative company is looking to raise $10 million by selling shares at $6.80 each in a non-brokered private placement. bettermoo(d) intends to use most of the funds to support an advertising campaign for its new product, Moodrink.
Key Themes Behind This Trend
- Plant-based Foamable Beverages
- The development of plant-based foamable beverages represents a disruptive opportunity in the dairy-alternative sector
- Multipurpose Food Ingredients
- The creation of multipurpose food ingredients made from plant-based sources presents an opportunity for innovation in the food industry
- Alternative Dairy Industry Growth
- The growth of the alternative dairy industry, driven by consumer demand for plant-based options, presents numerous innovative opportunities
Where This Applies
- Plant-based Beverage Industry
- The plant-based beverage industry is poised for growth as companies like bettermoo(d) develop innovative products to meet consumer demand
- Food Ingredient Industry
- The food ingredient industry can benefit from the development of multipurpose ingredients like Moodrink that can be used across a variety of food and beverage applications
- Plant-based Advertising Industry
- The growth of the plant-based industry presents an opportunity for advertising agencies to create campaigns that appeal to a growing segment of environmentally-conscious consumers
