The MTV Balloons commercial uses stop motion in a creative way that turned out absolutely awesome. Pictures were drawn on balloons and a machine was used to pop them all, creating a clever cartoon animation. The commercial was created as part of the Music Never Stops campaign and was directed by Dulcidio Caldeira. Caldeira took a lot of time with the project; it took almost 24 hours of straight filming to complete. The 600 balloons were attached to a 200-meter rail that was lined up with a laser guide. Ten balloons were popped per second in this epic MTV spot.
The MTV Balloons commercial was created by the advertising agency Loducca Sao Paulo for television and movie theaters in Sao Paulo and Rio de Janeiro.