Mr Toledano is a photographer based in London, who captures some of America’s most unusual pastimes in his 'The United States of Entertainment' series.
I know, I know, the lead picture is a re-creation of stonehenge, but it is actually here in the States. Take that UK!
Mr Toledano started the project in 2005, and has captured some unbelievable pictures along the way. Check out other fantastic photography on Trend Hunter below.
Implications - Consumers in modern society are no longer as easily shocked as shoppers from past eras. Products that feature an unconventional aesthetic are appealing to those who want to push the limits on creativity. Companies looking to increase their appeal could focus on this desire when coming out with new items for the market.
Key Themes Behind This Trend
- Unconventional Aesthetic Products
- Appealing to those who want to push the limits on creativity. Companies can focus on this desire when coming out with new items for the market.
- Capturing Unusual Pastimes
- Photographers can explore unique ideas by capturing ordinary people doing extraordinary things.
- Recreating Monuments
- Creating replicas of popular landmarks can bring a piece of culture to different parts of the world.
Where This Applies
- Photography
- Photographers can continue to create unique ideas for capturing ordinary people doing extraordinary things.
- Retail
- Retailers can create unconventional aesthetic products that appeal to consumers who want to push the limits on creativity.
- Tourism
- Creating replicas of popular landmarks can bring a piece of culture to different parts of the world, providing a unique tourism opportunity.
