Athleisure might be a fashion trend term from the past but remains a big part of the modern clothing industry, which is evident with the newly announced Mr Porter x Lululemon collection. Containing 19 pieces in total and designed just for men, the collection is all exceptionally created for active lifestyles that will keep wearers comfortable at all times, even in inclement weather. The collection is competitively priced and comes as the first collaboration the athletic brand has done with a men's wholesale partner that is sure to come as welcome news to active male consumers.
The Mr Porter x Lululemon collection is positioned as a series of garments to wear to the gym, but are suitable for casual offices as well to make them as versatile as possible.
Key Themes Behind This Trend
- Athleisure
- The continued rise of athleisure fashion trends creates opportunities for new collaborations between athletic and fashion brands.
- Activewear for Men
- Increased demand for fashionable yet functional activewear for men creates opportunities for new collaborations and product lines.
- Weather-ready Clothing
- The demand for clothing that is suitable for inclement weather creates opportunities for innovative designs and materials.
Where This Applies
- Apparel
- The apparel industry can benefit from collaborations that merge fashion with functionality and cater to a growing demand for athleisure.
- Athletic Brands
- Athletic brands can benefit from expanding their reach and consumer base by collaborating with fashion brands and creating clothing suitable for multiple settings.
- Outdoor Gear
- The outdoor gear industry can benefit from incorporating weather-ready clothing with fashionable designs to appeal to consumers with active lifestyles.
