lululemon is now expanding its line of activewear to include a new ‘Hike’ collection, embodying the brand’s health and fitness-forward approach to fashion. The collection aims to deliver the same high-quality gear that prioritizes performance, offering convertible joggers, vests, T-shirts, shorts, and accessories. A collection standout piece is a quarter-zip waterproof pullover that uses lululemon’s wind-resistant and waterproof Glyde™ fabric.
The collection highlights include a crossbody bag and a 25-liter hiking backpack with LiftOS™ technology, which recalibrates weight distribution while the wearer moves to relieve sore pressure points. The collection utilizes a wide array of colors, including maroon, lilac, granite, and sage green, among other brightly colored dyes.
The lululemon ‘Hike’ collection will debut on Jul 5, 2022.
Image Credit: lululemon
What's Driving This Trend
- Outdoor Performance Wear
- Expanding specialized collections for outdoor activities presents an opportunity for athleisure brands to engage with adventure seekers and outdoor enthusiasts.
- Convertible Clothing
- Designing functional and adaptable clothing presents an opportunity for designers to create innovative and versatile activewear pieces that can accommodate different weather conditions and body types.
- Hiking Accessories
- Designing and producing hiking accessories for adventure enthusiasts creates an opportunity for retail brands to expand their market share by tapping into the growing customer demand for outdoor gear.
Who This Affects Most
- Athleisure
- Athleisure brands can cater to the outdoor enthusiasts by investing in designing specialized outdoor performance wear products.
- Retail
- Retail brands can expand their market share by tapping into the growing customer demand for outdoor gear and accessories.
- Outdoor Apparel
- Designing apparel and accessories for outdoor adventures presents an opportunity for outdoor apparel brands to differentiate themselves in the market and expand their product mix.
