Unconventional Rope Shelving

Altar by Mr & Mr is a Customizable Temple for Household Treasures

Mr & Mr is a design studio based in Montpellier, France, and founded by Alexis Lautier and Pierre Talagrand. Preferring to label it as an independent editing house, Mr & Mr has created an unconventional and customizable shelving unit that is meant to be much more meaningful than other typical storage units. Described as a 'mini-temple' by Cool Hunting, it is a place to display true treasures in the home.

Secured to the wall with ropes and taking on a semi-closed silhouette, Mr & Mr's Altar, as it has been called, is available in three different models. Talagrand says, "We are not religious, but we think an altar is cultural and social and it somehow speaks to our contemporary, personal mythologies."

Customizable Storage Units
Designing customizable and unique storage units to display household treasures.
Unconventional Shelving
Creating unique and unconventional shelving designs that deviate from standard designs.
Meaningful Display Spaces
Designing display spaces that are meant for displaying meaningful items rather than just for storage purposes.

Industries Being Reshaped

Furniture Design
Opportunities for furniture designers to create unconventional and customizable shelving and storage units that offer personalization.
Interior Design
Opportunities for interior designers to incorporate unique and meaningful display spaces in homes and other spaces.
Luxury Home Goods
Creating unique luxury home goods that offer customizable and meaningful display spaces for items of importance.
SCORE
2.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 60%
Activity 13%
Freshness 8%