Mozzi Magic debuted the Mozzi Magic Insect Repellent spray with a water base. The primary active ingredient in this spray is peppermint oil. By using peppermint oil, the product can be made without DEET, resulting in a safer and more environmentally-friendly bug spray.
The Mozzi Magic Insect Repellent spray includes a small amount of nootkatone, the ingredient found on grapefruits that was recently approved by the CDC for use in bug sprays and fragrances. However, the spray is not entirely based on nootkatone because Mozzi Magic stated that the Environmental Protection Agency (EPA) has not yet approved this ingredient for this specific use.
The product is available in small 4-oz spray bottles for $27 USD online and at various third-party retailers. It is important to note that Mozzi Magic stated that it will increase its percentage of nootkatone as the EPA approves it for this use case.
Image Credit: Mozzi Magic
What's Driving This Trend
- Peppermint-based Insect Repellents
- Peppermint oil-based insect repellents can be a disruptive innovation opportunity for the bug spray market.
- Deet-free Bug Sprays
- Developing DEET-free bug sprays can create a disruptive innovation opportunity for insect repellent producers.
- Nootkatone-infused Bug Sprays
- Incorporating nootkatone, the CDC-approved ingredient, into bug sprays can be a disruptive innovation for the insect repellent market.
Who This Affects Most
- Insect Repellent
- Insect repellent manufacturers can innovate their product by incorporating peppermint oil and nootkatone.
- Eco-friendly Products
- Developing eco-friendly bug sprays without harmful chemicals like DEET can be a promising innovation opportunity for manufacturers.
- Home and Garden Retail
- Home and garden retailers can benefit by stocking up DEET-free and natural bug sprays, as consumers shift towards eco-friendly products.
