Nike Introduces the Moving Company Colorway of the Air Max 97
Nike introduces a new iteration of the Air Max 97 sneaker model in a Moving Company colorway palette. The sneaker silhouette is celebrating its 25th anniversary and the colorway palette blends together shades of Hemp, Stadium Green, Ale Brown, and White. This creates a look that is reminiscent of moving boxes with the dominating brown color.
Additional details include the waved linework as the upper toggles are accented with both Ale Brown and Hemp colors. Sporatic brown embroidery is seen across the lighter layer of the shoe. Stadium Green serves as the accenting color and details along the tongue, heel tab, and small Swoosh emblems. It's rounded out by the heel tab that reads "NIKE MOVING CO." in a light brown color.
Image Credit: Nike
Additional details include the waved linework as the upper toggles are accented with both Ale Brown and Hemp colors. Sporatic brown embroidery is seen across the lighter layer of the shoe. Stadium Green serves as the accenting color and details along the tongue, heel tab, and small Swoosh emblems. It's rounded out by the heel tab that reads "NIKE MOVING CO." in a light brown color.
Image Credit: Nike
Trend Themes
1. Moving Company-themed Fashion - There is an opportunity for fashion brands to create moving company-themed apparel and accessories that tap into the practical and industrial aesthetic.
2. Celebration of Sneaker Anniversary - Celebrating the anniversary of iconic sneaker models by introducing new iterations with innovative colorways can increase brand loyalty and excitement among sneaker enthusiasts.
3. Domestic Moving Trend - The popularity of DIY home moves creates opportunities for businesses to create products and services that cater to this emerging trend, such as durable and practical footwear for moving day.
Industry Implications
1. Fashion - The fashion industry can innovate by creating practical and industrial-themed apparel and accessories such as utility vests and cargo pants for the DIY move crowd.
2. Sneaker - Sneaker companies can continue to innovate on iconic models with bold and creative colorways to appeal to collectors and enthusiasts.
3. Moving and Relocation - Companies that provide moving services or products can innovate by incorporating trendy and practical design elements into their offerings, such as durable footwear for moving day and coordinated moving sets that include matching footwear and apparel.
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