Nike introduces a new tonal iteration of the iconic Air Max 90 sneaker model for the season. This time around, the brand focuses on the luscious outdoors for inspiration, resulting in a rich green palette adorning the silhouette. The upper is detailed in Pro Green suede and overlaying details arrive in Forest Green canvas twill.
It also has leather touches for a premium feel and grooved rubber for textural contrast. Grey mesh continues at the collar and toe box section for a slight contrast and faded drill cotton fabrics adorn the padded AIR MAX embroidered tongue section. Pale Ivory adds a bright feel and can be seen on the branding details of the side Swooshes and the Air unit in the midsoles.
Image Credit: atmos Tokyo
Key Themes Behind This Trend
- Outdoor-inspired Sneakers
- There is a opportunity to introduce more outdoor-inspired sneakers that reflect the consumers' growing interest in outdoor and sustainable lifestyles.
- Tonal Sneaker Iterations
- Brands can focus on tonal iterations of popular sneaker models as a way to offer consumers new and unique product options without requiring a complete redesign of the model.
- Sustainable Sneakers
- Incorporating sustainable materials or production methods in sneaker manufacturing as a growing concern for consumers interested in eco-friendly products is a way to disrupt the sneaker industry.
Where This Applies
- Footwear Industry
- The footwear industry can take advantage of this trend by introducing more outdoor-inspired options in their product lineup in response to the growing consumer interest in outdoor experiences and sustainable lifestyles.
- Fashion Industry
- The fashion industry can stay ahead of the curve by promoting more environmentally friendly and eco-conscious options for consumers, including sneakers that feature sustainable materials and production processes.
- Sports Industry
- The sports industry can also take part in this trend by promoting the benefits of outdoor activities and blending outdoor-inspired aesthetics and sustainable manufacturing practices in their sneakers, which are often used for outdoor activities.
