Sportswear giant Nike offers another iteration of the Air Max 97 sneaker model in a White Bullet color palette for a crisp look this season. This design simultaneously celebrates the brand's 25th year anniversary as it is set on a silver mesh base foundation overlaid with white wavy leather materials.
Red Nike Swoosh logos are applied for a stark contrast along with the outcropped sides and padded chunky tongue section. Additional details include the black Air Max pull tabs at the heel for easy wearing. Additional Air Max branding can be seen on the insoles as well and a white clear air bubble midsole rounds out the design with the black and red rubber outsole for traction.
Image Credit: Nike
Why This Trend Is Growing
- Chunky Sneakers
- As chunky sneakers continue to be popular, there are opportunities for brands to iterate on existing designs and release new variations.
- Tonal Color Palettes
- Tonal color palettes are becoming increasingly popular, creating opportunities for brands to explore new monochromatic designs.
- 25th Anniversary Editions
- Celebrating anniversaries can be a great opportunity to release limited edition versions of popular products.
Industries Being Reshaped
- Footwear
- As this article showcases, the footwear industry can continually iterate on popular designs to create new variations and keep up with changing trends.
- Fashion
- Trends in fashion often drive the popularity of specific sneaker designs, creating opportunities for brands to capitalize on these trends.
- Sports Apparel
- Sneakers are an important part of sports apparel, and as such, there are opportunities for brands to create new designs that are both functional and stylish.
