A series of illustrations for South African cinema chain Ster-Kinekor Theatres used fictional locations to create movie travel ads. The posters advertise fictional locations featured in famous movies as exciting vacation destinations. Along with the pictures is text promoting Ster-Kinekor that reads "Our big screen takes you there."
The posters were conceived by designers at MUTI who collaborated with ad agency FoxP2. The creative team created a series of four posters for Ster-Kinekor. Movies like 'Avatar,' 'The Shining,' 'King Kong' and ‘The Lord Of The Rings’ were used. Each cinematic masterpiece had a beautiful location extracted from it. The travel ad for King Kong features the ape's birthplace of 'Skull Island' while The Lord Of The Rings is advertised with the mythical 'Minas Tirith.'
Why This Trend Is Growing
- Fictional Movie Locations
- Opportunity to create travel experiences based on fictional movie locations, tapping into the imagination and nostalgia of film enthusiasts.
- Cinematic Advertising
- Potential to incorporate movie themes and settings into advertising campaigns, giving brands a unique and memorable way to connect with consumers.
- Collaborative Design
- Collaboration between designers, ad agencies, and brands to create visually stunning and impactful marketing materials that resonate with their target audience.
Industries Being Reshaped
- Film and Entertainment
- Opportunity for film studios and cinema chains to capitalize on the allure of movie locations by promoting unique travel experiences tied to popular films.
- Travel and Tourism
- Potential for the travel industry to create specialized packages and tours focused on fictional movie locations, appealing to fans and enthusiasts seeking immersive experiences.
- Advertising and Marketing
- Creative agencies and brands can explore the use of cinematic themes and settings in their advertising campaigns to capture audience attention and differentiate from competitors.
