Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Moveda Perfume Was Designed to Balance Masculinity and Style

 - Feb 13, 2017
References: solbenito & packagingoftheworld
The perfume brand Moveda is based in Mumbai, India and tasked the creative agency Sol Benito to design packaging for its colognes.

The brand wanted to go for a subtle package that combines style and elegance, but that is still stereotypically "masculine" in its design. The creative agency chose a wooden theme in order to do this. As a result, the boxes the wooden colognes come in are a pale wooden color, while a darker wood-themed font is used to brand the box itself with the 'Moveda' name. On each box is also a small golden label with the brand's name on it.

Moveda's cologne packaging is able to offer a masculine design in its cologne, without being too over-the-top.