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The Moveda Perfume Was Designed to Balance Masculinity and Style

 - Feb 13, 2017
References: solbenito & packagingoftheworld
The perfume brand Moveda is based in Mumbai, India and tasked the creative agency Sol Benito to design packaging for its colognes.

The brand wanted to go for a subtle package that combines style and elegance, but that is still stereotypically "masculine" in its design. The creative agency chose a wooden theme in order to do this. As a result, the boxes the wooden colognes come in are a pale wooden color, while a darker wood-themed font is used to brand the box itself with the 'Moveda' name. On each box is also a small golden label with the brand's name on it.

Moveda's cologne packaging is able to offer a masculine design in its cologne, without being too over-the-top.