'Change the Tune' Adjusts Tracks with Each Blow
Parul Rohatgi — April 29, 2012 — Pop Culture
References: blog.agencyrepublic & vimeo
Agency Republic, a creative agency in London, has devised a fun way to change song tracks on their Spotify-powered common audio system with a 'Change the Tune' poster. The motion sensitive poster changes the song track whenever someone or something strikes it.
The brainchild of Michael Robinson, the Head of Design at the agency, the poster is made up of a knock sensor, which is connected to an Arduino Nano (a circuit board) inside a Magic Box. This set-up is linked up to Spotify, the digital music service. Now, when anyone in the office throws anything at the poster, it moves on to the next track on Spotify.
The poster is a cool way to have some office fun and also get to know your colleagues taste in music.
The brainchild of Michael Robinson, the Head of Design at the agency, the poster is made up of a knock sensor, which is connected to an Arduino Nano (a circuit board) inside a Magic Box. This set-up is linked up to Spotify, the digital music service. Now, when anyone in the office throws anything at the poster, it moves on to the next track on Spotify.
The poster is a cool way to have some office fun and also get to know your colleagues taste in music.
Trend Themes
1. Interactive Posters - Creating posters that respond to physical interaction can enhance user engagement and create unique experiences.
2. Motion-sensitive Technology - Using sensors to trigger actions based on movement opens up possibilities for interactive installations and personalized experiences.
3. Connected Music Systems - Integrating physical objects, such as posters, with digital music services like Spotify can offer new ways to interact with and control music.
Industry Implications
1. Advertising - Integrating interactive elements into advertising posters can attract attention and provide an immersive brand experience.
2. Technology - Advancements in motion-sensitive technology can be applied to various fields including gaming, virtual reality, and smart home systems.
3. Music Streaming - Connecting physical objects to music streaming platforms presents opportunities for innovative marketing campaigns and enhanced user experiences.
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