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Serena Confalonieri's Mothers Day Furniture Represents Stereotypes

 - Apr 30, 2014
References: serenaconfalonieri & mocoloco
Bringing warmth to mass-produced Scandinavian objects with handicrafts, the 'I Love Mom Furniture' series by Serena Confalonieri is a perfect Mother's Day furniture collection.

Like an overbearing parent, the addition of the needlecraft-like knotted rope totally takes over the forms of the furniture pieces and Confalonieri uses it as a representation of a stereotypical Italian traits. With the addition of a cross-stich covering, the armchair comes to represent "laziness" and Confalonieri turns a basic wooden stepladder into a more comfortable kneeling stool with an attached rug to reference the Catholic religion.

As well as playing off some of these stereotypes, the very name of the collection draws from iconic "I Love Mom" tattoos, which also ties in nicely with the nautical theme that's carried throughout the series by the knotted rope.