The Hendrick's Gin Most Unusual Balloon Bar is a Flying Activation
Jana Pijak — December 2, 2020 — Lifestyle
References: hendricksgin & broadsheet.au
Hendrick’s Gin’s Most Unusual Balloon Bar is a flying brand activation that will run for one day only in Sydney, Australia on December 5th. The immersive hot air balloon bar can be experienced by ticket holders on a first come, first serve basis, while those afraid of heights could visit an accompanying pop-up ground bar that will be set up in Sydney's Tumbalong Park.
The Hendrick's Gin Most Unusual Balloon Bar activation is a follow up to the brand's 'Portal of Peculiarity' grounded balloon activation in Vancouver, Canada last year. While its follow up takes participants above ground to enjoy stunning Sydney views and artisan gin cocktails, tickets and spaces are extremely limited and can be accessed via a dedicated Hendrick's Gin event link.
Image Credit: Hendrick's Gin
The Hendrick's Gin Most Unusual Balloon Bar activation is a follow up to the brand's 'Portal of Peculiarity' grounded balloon activation in Vancouver, Canada last year. While its follow up takes participants above ground to enjoy stunning Sydney views and artisan gin cocktails, tickets and spaces are extremely limited and can be accessed via a dedicated Hendrick's Gin event link.
Image Credit: Hendrick's Gin
Trend Themes
1. Flying Brand Activations - Brands can create unique and immersive experiences by organizing hot air balloon bars and other flying activations.
2. Limited Edition Experiences - Limited availability of tickets and spaces for events like the Most Unusual Balloon Bar can generate excitement and exclusivity for brands.
3. Pop-up Ground Bars - Accompanying ground bars can cater to those who may have a fear of heights or are unable to experience hot air balloon bars, expanding the reach of brand activations.
Industry Implications
1. Alcohol and Beverage - Alcohol brands, such as gin distilleries, can use flying brand activations like hot air balloon bars to promote their products in a unique and immersive way.
2. Event and Experiential Marketing - Event agencies specializing in experiential marketing can leverage the concept of limited edition experiences to create buzz and engagement for their clients.
3. Travel and Tourism - Travel agencies or tourist boards can incorporate flying brand activations like hot air balloon bars into their itineraries to offer tourists and locals a unique and memorable experience.
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