The Moschino Spring/Summer 2010 men's collection is a pastiche of gentlemanly nerd style and edgy 80s punk. Intermingled between smart blazers, suit separates and well-tailored trousers are studded leather jackets, patch-covered button-downs and rolled-up plaid pants. It's a combination that works in its severity.
My favorite piece from the Moschino Spring/Summer 2010 men's collection is the rainbow-piped blazer in the first image. It blends whimsy and semi-formal style effortlessly.
Implications - These preppy blazers capitalize on the attractiveness of the blazer, yet infuse it with a modern touch. Companies should remember that it is not always necessary to make an entirely new product when trying to make money. Using a familiar design and making small changes (as seen with this rainbow blazer) is a great way to spin a product to have modern appeal.