Actual Veggies creates a rainbow of veggie burger patties with a focus on color (as seen in products like The Actual Orange Burger or The Actual Purple Burger) and it is now introducing The Actual Morning Burger as a veggie-forward breakfast patty. This new product from the plant-based foods start-up has been engineered for mornings and it features a bright blue color from fruits and veggies. The patty contains acai, blue spirulina, blueberries, cauliflower, sunflower and flax seeds, bananas, plantains, dates and cinnamon.
Equally important to what is in the breakfast burger is what is excluded from the ingredient list, and that's fillers, oil and "noting made in a lab." The colorful, chef-crafted breakfast burger patties are packed with protein and fiber for quick and nourishing meals.
Key Themes Behind This Trend
- Colorful Plant-based Foods
- Plant-based food companies can innovate on more colorful and visually appealing products to improve breakfast options
- Morning-specific Foods
- Food startups can focus on developing breakfast-specific plant-based foods for customers seeking healthier options
- Clean Label Foods
- Food producers can focus on creating cleaner label breakfast foods in response to growing customer interest in finding healthier alternatives to traditional breakfast options
Where This Applies
- Plant-based Food Industry
- Companies in the plant-based food industry can cater to growing customer interest in healthier and more colorful breakfast options
- Breakfast Food Industry
- Breakfast food producers can explore developing cleaner label foods that prioritise healthy meal options for customers looking to move away from traditional breakfast options
- Health Food Industry
- With the growing trend of plant-based, morning-specific and clean label trends, health food companies can embrace these innovations to further reinforce their image as providers of diverse healthy meal options
