Christopher Kane unveils new goods to the More Joy collection designed for the Winter 2020 season. The London-based designer launches a series of sleepwear, lifestyle homeware, jewelry, and accessories. The pieces center around the festive season and every item embodies one of the three key emblems -- "more joy," "sex," or "special."
The wearables include underwear, scarves, and sleepwear. The standout items to join the capsule are the doormat that reads "More Joy," an oversized blanket, and a selection of coasters and vinyl slipmats in the colors of white, black, or red. The jewelry options for the season showcases the three themes on necklaces and earrings. To reference the holiday season, there is also wrapping paper to join the capsule.
Image Credit: Wiktor Malinowski
Why This Trend Is Growing
- Lifestyle Homeware Goods
- Disruptive innovation opportunity: Exploring unconventional and edgy designs in the homeware industry.
- Festive-themed Accessories
- Disruptive innovation opportunity: Introducing fashion-forward and bold accessories that embody the spirit of joy and celebration.
- Personalized Wearables
- Disruptive innovation opportunity: Creating customizable and expressive sleepwear and lingerie options for individuals to express their personal style.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Collaborating with designers to create fashion collections that extend beyond clothing and incorporate lifestyle homeware.
- Jewelry
- Disruptive innovation opportunity: Introducing unique necklaces and earrings that feature unconventional and bold motifs.
- Gift Wrap
- Disruptive innovation opportunity: Designing wrapping paper that incorporates festive emblems and adds a touch of style to gifting.
