The Mid-Autumn Festival is celebrated each year in various countries in Asia and these mooncake boxes offer a contemporary twist on the historical celebration.
Part of the reason why people celebrate this festival is because of myths associated with the moon and lunar phases and this packaging reflects that fact. Created by the studio 'Not Available Design,' the boxes are offered in a variety of pastel hues and decorated with minimalist interpretations of the phases of the moon. This offers a sophisticated reference to the festival as well as the contents of the packaging itself.
These mooncake boxes are able to celebrate an annual festival in a way that remains true to its origins while offering a contemporary twist.
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