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Fully Monochromatic Sunglasses

The ROKIT x AKILA Collaboration Builds on the Aesthetic of the Zed

— August 12, 2019 — Fashion
Pairs of monochromatic sunglasses in four distinct colorways are made available to consumers through this collaboration between AKILA and ROKIT. The two Los Angeles-based brands worked side by side on reimagining the 'Zed' silhouette -- a style with "a classic wraparound frame."

Surely to be a hit in the context of contemporary streetwear, the monochromatic sunglasses feature an eco-friendly acetate frame and scratch-resistant lenses. In addition to that, the offerings guarantee ample protection from harmful UVAs and UVBs.

The monochromatic sunglasses with ROKIT is the latest collaborative venture by AKILA who has been working closely with brands like Raised by Wolves and 10.Deep on bespoke eyewear in 2019. The 'Zed' comes in a bright orange, a royal blue, a neon green, and black all-round coloring.
Trend Themes
1. Monochromatic Sunglasses - The trend of monochromatic sunglasses offers an opportunity for brands to create minimalist and stylish eyewear options.
2. Collaborative Fashion Partnerships - The rise of collaborative ventures like the AKILA x ROKIT collaboration presents an opportunity for brands to tap into new markets and expand their customer base.
3. Eco-friendly Materials - The trend towards eco-friendly materials in sunglasses allows brands to cater to environmentally conscious consumers and differentiate themselves in the market.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of monochromatic sunglasses and collaborate with other brands to create innovative and stylish eyewear options.
2. Eyewear - The eyewear industry can explore the use of eco-friendly materials and form partnerships with fashion brands to create sustainable and fashionable sunglasses.
3. Streetwear - The streetwear industry can capitalize on the popularity of collaborative ventures and create unique and limited-edition sunglasses in collaboration with eyewear brands.
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