Ways the Recession is Forcing Us to Change the Way We Live
Strawberries and Champagne — March 14, 2009 — Lifestyle
References: mirror
With the recession always at the back of our minds, we are taking things into our own hands to try to save money. These are 5 ways in which people are cutting back during these tough times:
1. Taking showers instead of baths – Reports from Unilever suggest sales of bubble bath are on the decrease.
2. Buying frozen food instead of fresh – Supermarket sales indicate steep rises in purchases of frozen food items.
3. Making your own lunch – Sales of lunch boxes are up 68% at Robert Dyas
4. DIY hair dying – Home hair dye kit sales are up 27%
5. Tap water instead of expensive bottled water – Sales of bottled water have dropped 15% over the past year.
1. Taking showers instead of baths – Reports from Unilever suggest sales of bubble bath are on the decrease.
2. Buying frozen food instead of fresh – Supermarket sales indicate steep rises in purchases of frozen food items.
3. Making your own lunch – Sales of lunch boxes are up 68% at Robert Dyas
4. DIY hair dying – Home hair dye kit sales are up 27%
5. Tap water instead of expensive bottled water – Sales of bottled water have dropped 15% over the past year.
Trend Themes
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Shift to Showers — Opportunity for innovative shower products and water-saving technologies.
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Rise of Frozen Food — Potential for new frozen food brands and convenient frozen meal options.
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Increase in DIY Hair Care — Space for at-home hair dye kits and DIY haircare tutorial platforms.
Industry Implications
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Bathroom Products — Disruption potential in eco-friendly shower products and water-efficient fixtures.
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Food and Beverage — Opportunity for frozen food manufacturers and retailers to meet growing demand.
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Personal Care — Market potential for at-home hair dye brands and haircare tutorial platforms.
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