The Roaring 20s are Brought Back to Manhattan by The Night Heron
— May 22, 2013 — World
References: thrillist & laughingsquid
N.D. Austin, co-creator of Wanderlust Projects, just finished undertaking a project of extreme magnitude: to bring modern-day speakeasies to New York City. Called 'The Night Heron,' Austin's speakeasy is located in a wooden water tower in Manhattan and is complete with a large bar, live music and rowdy guests.
Each attendee of 'The Night Heron' has to have a pocket watch to gain admittance, which they can only receive from someone who has already attended the speakeasy. This makes for a very strict guest list and a lot of eager hopefuls waiting for their chance with a gold pocket watch.
'The Night Heron' is a pop-up speakeasy which spent three weeks in the Manhattan water tower and has recently closed -- but you never know where 'The Night Heron' might be seen again.
Each attendee of 'The Night Heron' has to have a pocket watch to gain admittance, which they can only receive from someone who has already attended the speakeasy. This makes for a very strict guest list and a lot of eager hopefuls waiting for their chance with a gold pocket watch.
'The Night Heron' is a pop-up speakeasy which spent three weeks in the Manhattan water tower and has recently closed -- but you never know where 'The Night Heron' might be seen again.
Trend Themes
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Modern-day Speakeasies — Creating pop-up speakeasies can attract a niche market and offer unique experiences to customers.
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Exclusive Guest Lists — Creating exclusive guest lists can create a sense of exclusivity and increase demand for the product or service.
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Unique Venues — Hosting events in unique venues can arouse curiosity and attract customers.
Industry Implications
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Hospitality — The hospitality industry can benefit from creating unique experiences and offerings, such as speakeasies.
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Event Planning — Event planners can offer unique venues and exclusive guest lists to clients.
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Marketing — Marketers can create buzz and excitement by hosting events in unique venues and creating exclusive guest lists.
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