N.D. Austin, co-creator of Wanderlust Projects, just finished undertaking a project of extreme magnitude: to bring modern-day speakeasies to New York City. Called 'The Night Heron,' Austin's speakeasy is located in a wooden water tower in Manhattan and is complete with a large bar, live music and rowdy guests.
Each attendee of 'The Night Heron' has to have a pocket watch to gain admittance, which they can only receive from someone who has already attended the speakeasy. This makes for a very strict guest list and a lot of eager hopefuls waiting for their chance with a gold pocket watch.
'The Night Heron' is a pop-up speakeasy which spent three weeks in the Manhattan water tower and has recently closed -- but you never know where 'The Night Heron' might be seen again.
Key Themes Behind This Trend
- Modern-day Speakeasies
- Creating pop-up speakeasies can attract a niche market and offer unique experiences to customers.
- Exclusive Guest Lists
- Creating exclusive guest lists can create a sense of exclusivity and increase demand for the product or service.
- Unique Venues
- Hosting events in unique venues can arouse curiosity and attract customers.
Where This Applies
- Hospitality
- The hospitality industry can benefit from creating unique experiences and offerings, such as speakeasies.
- Event Planning
- Event planners can offer unique venues and exclusive guest lists to clients.
- Marketing
- Marketers can create buzz and excitement by hosting events in unique venues and creating exclusive guest lists.
