KINRGY is a dance and fitness platform founded by Julianne Hough and recently, it opened its first modern fitness studio in California. The venture into brick-and-mortar was made possible through a collaboration with Xponential Fitness, a major global franchisor of health and wellness brands.
The new KINRGY modern fitness studio offers four core class formats — RHYTHM, X, CONNECT, and RHYTHM + CARVE. These experiences are rooted in dance, meditation, breathwork, and strength training. KINRGY aims to create a welcoming environment that promotes self-expression and personal transformation.
Consumers may be drawn to this new studio for its unique blend of dance and fitness classes designed to support overall wellness, not just physical fitness. The classes are also inclusive and supportive, making them accessible to a wide range of participants.
Image Credit: KINRGY
What Makes This Trend Stand Out
- Hybrid Wellness Programs
- The combination of dance, meditation, breathwork, and strength training presents a holistic approach to fitness that appeals to a broad audience.
- Inclusive Fitness Experiences
- Creating fitness classes that are both inclusive and supportive attracts diverse participants, emphasizing accessibility and community.
- Brick-and-mortar Revival
- The launch of physical fitness studios in collaboration with major fitness franchisors suggests a renewed interest in in-person wellness experiences.
Sectors Adopting This
- Fitness and Wellness
- Integrating various forms of exercise and mindfulness techniques innovates the traditional fitness industry.
- Health Franchising
- Partnerships with global franchisors provide opportunities for expanding reach and establishing brand presence in new markets.
- Personal Development
- By focusing on personal transformation through self-expression, the fitness industry can cater to consumers seeking holistic wellness solutions.
