You may already be aware of Modavanti, an online sustainable fashion retailer that has been featured on and with places such as Ethical Ocean, WWD, InStyle, Lucky Magazine, Mashable, Elle, Refinery 29 and the Huffington Post. In addition to its clothing offerings, Modavanti is now offering 18 brands of beauty and cosmetics products, attempting to create a sort of holistic approach to sustainable shopping.
"Wearing what matters’ shouldn't just apply to our clothing, but what we put on our bodies and faces as well," founder David Dietz said. "On average, women are exposed to over 150 harmful chemicals through their beauty products each day."
Modavanti also seems to be attempting to up its social media campaign strategy by adding hashtags to its branded images, which are featured here in the photo gallery.