Vibrantly Accented Mod Coats

Takashi Murakami and SOPHNET. Join on a Bright Design

SOPHNET. works in collaboration with contemporary artist Takashi Murakami on a new mod coat design as a part of the continued ROPPONGI HILLS TAKASHI MURAKAMI PROJECT. The theme that fuels the jacket follows the concept of "connecting hope for the future through art."

The first step of the project is a large sculpture that is found at 66 Plaza, with another statue to follow at the opening of the Flower Cafe. The duo launch a limited number of mod coats and it boasts the iconic floral motif by Murakami. The back of the jacket features a contemporary silhouette of the M-65 emblem and the cut gives wearers an oversized fit. It comes in two color options of either black or olive green.

Image Credit: SOPHNET, Tm, KK

Art-inspired Fashion
The collaboration between SOPHNET. and Takashi Murakami highlights the potential for incorporating art-inspired designs into fashion products.
Limited Edition Clothing
The launch of a limited number of mod coats by SOPHNET. and Takashi Murakami indicates the growing trend of exclusive, limited edition collections in the clothing industry.
Oversized Fit
The oversized fit of the mod coat by SOPHNET. and Takashi Murakami showcases the trend of comfortable, relaxed silhouettes in clothing design.

Who This Affects Most

Fashion
The incorporation of art-inspired designs in fashion products presents an opportunity for disruption in the fashion industry.
Art
The collaboration between SOPHNET. and Takashi Murakami shows potential for further creative partnerships between artists and industries, promoting art beyond traditional galleries and museums.
Limited Edition Retail
The launch of limited edition mod coats by SOPHNET. and Takashi Murakami showcases the growing trend of retail brands creating exclusive products to promote uniqueness and increase sales.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 9%
Freshness 10%