These days, people revel in the honest truth -- at least when you are guaranteed a good long laugh out of it -- and that's exactly what MOD by Mel offers. The honest truth and a belly full of laughter. The Etsy shop is chock full of clever greeting cards that tell it like it is, in as jovial a way as possible so as to not actually ruin the moment.
Founded by Melanie Sheppard, a designer based in Kansas City, MOD by Mel does more than capture the truth hilariously, it does so awkwardly as well. For instance, one reads, "I love you more than I hate your farts," while another one reads, "I can't wait to sniff your baby." Sometimes the truth is just awkward.
Why This Trend Is Growing
- Honest Greeting Cards
- Disruptive innovation opportunity: Create a line of brutally honest greeting cards that provide a refreshing and humorous take on special occasions.
- Jovial Truth-telling
- Disruptive innovation opportunity: Develop a brand that specializes in delivering humorous yet truthful greetings for various occasions, appealing to those who value authenticity and humor.
- Awkwardly Funny Cards
- Disruptive innovation opportunity: Establish a unique card collection that embraces awkward humor, offering a range of cards that celebrate unconventional sentiments and make people laugh.
Industries Being Reshaped
- Greeting Card Industry
- Disruptive innovation opportunity: Revamp the traditional greeting card industry by introducing a line of bold and unconventional cards that resonate with the changing preferences of consumers.
- E-commerce and Online Marketplaces
- Disruptive innovation opportunity: Create a dedicated online marketplace for quirky and unconventional greeting cards, connecting independent designers and consumers who seek unique and amusing options.
- Humor and Entertainment
- Disruptive innovation opportunity: Explore partnerships or collaborations with comedians or humorists to develop a range of greeting cards that combine wit, humor, and honest sentiments for a truly enjoyable experience.
