The Mockup Advertising 'Garden Glory' series makes getting dirty all the more fun. The ingenius packaging concept by the Swedish advertising agency Mockup performs a transformation on the unattractive garden hose.
By completely redoing the aesthetic appeal of the hose, the company was able to elevate the garden tool's culture status. As the company says on its website they found inspiration "among the iconic bags of Hermés, Chanel and Mulberry. Making [their] own 'it-bag' out of colourful plastic and brass chains."
Using a coiled tubing, chains and seals in brass these hoses take on the appearance of a fashionable luxury good. While, the color options are playfully elegant with names like Minty Mermaid, Candy Crush and Bordeaux Baby.
Surely, these hoses are for "glamourous people with dirty nails."
Future Festival & Malcolm Gladwell - Early Bird Deadline
Frolicking Park Photoshoots
Garden Hippie Editorials
Whimsical Fairy Tale Shoots
Tea Bag Installations
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.