The M&M's candy brand recently unveiled its newest autumn-inspired flavor, which is Pumpkin Spice Latte. As the popularity of pumpkin spice lattes continues to rein strong, M&M’s aims to satisfy the consumer demand.
The Pumpkin Spice Latte M&M’s hope to capture the hearts of consumers in the same way that Starbucks’ Pumpkin Spice Latte already has. As the cold weather begins to emerge, the M&M’s candy brand is adding a new twist on the classic autumn drink. The packaging itself is also a tribute to the fall season as it features a brown M&M character snuggling in a scarf while sipping a latte.
In addition to the recent release of the Pecan Pie M&M’s, this seasonal latte-infused treat is another way for consumers to indulge their pumpkin cravings.