Convenience stores have become one of the most popular places for consumers to pick up a light meal, snack or beverage, so Müller Milk Frijj has been reformulated to help make it even more applicable for these retail locations.
The shake has been formulated to help extend the length of time that it will retain freshness when on store shelves, which will come as welcome news to retailers and consumers alike. The drinks will come in flavor varieties including 'Strawberry,' 'Fudge Brownie,' 'Banana' and 'Chocolate,' which will all come in 400ml bottles to make them easy to enjoy while out of the house.
Speaking on the new Müller Milk Frijj drink, Commercial Director at Müller Milk, Dan Howell, said, "We think there is a major opportunity for Frijj in the convenience sector and food service channels. As we continue to grow the category, we need to constantly revaluate and improve our portfolio, but we also need to create products that ultimately reach more consumers across multiple channels – and this launch will help us do exactly that."