Mitsubishi's MI-TECH Concept Features an AR Display and Hybrid Technology
Daniel Johnson — October 28, 2019 — Autos
References: mitsubishi-motors & engadget
Mitsubishi recently revealed its MI-TECH Concept at the Tokyo Motor Show, and the car is a plug-in hybrid version of an SUV. Constructing prototypes allows the auto manufacturer to experiment with different technologies that it could incorporate in future vehicles. For this prototype, Mitsubishi included a windshield with an AR display that can show traffic updates. Additionally creating the MI-TECH Concept allows the company to experiment with plug-in hybrid technology for SUVs.
The MI-TECH Concept has the appearance of an offroad vehicle, which can be seen through the fact that the car does not have doors or a roof. The company spoke about the design decisions that were made to produce the vehicle, and stated that it was, "designed to be a dynamic buggy-type vehicle that embodies the very essence of Mitsubishi".
Image Credit: Mitsubishi
The MI-TECH Concept has the appearance of an offroad vehicle, which can be seen through the fact that the car does not have doors or a roof. The company spoke about the design decisions that were made to produce the vehicle, and stated that it was, "designed to be a dynamic buggy-type vehicle that embodies the very essence of Mitsubishi".
Image Credit: Mitsubishi
Trend Themes
1. Plug-in Hybrid Suvs - The growing popularity of electric vehicles creates an opportunity for automakers to develop plug-in hybrid SUVs that offer a balance between electric and gas-powered capabilities.
2. Augmented Reality Displays in Cars - Integrating augmented reality displays in cars can enhance the driving experience by providing real-time information and updates such as traffic updates.
3. Offroad Buggy-style Vehicles - Designing offroad buggy-style vehicles presents a disruptive innovation opportunity for automakers to offer unique, adventurous and versatile driving experiences.
Industry Implications
1. Automotive - The automotive industry can explore new markets and attract environmentally conscious consumers by developing and promoting plug-in hybrid SUVs.
2. Information Technology - Integrating augmented reality displays in cars requires advancements in information technology to ensure seamless real-time data integration and user experience.
3. Recreational Vehicles - The offroad buggy-style vehicles can disrupt the recreational vehicle industry by offering a new type of adventurous, agile, and customizable vehicle for outdoor enthusiasts.
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