Eden Grinshpan is the New Miss Vickie’s® Signatures Chip Sommelier
Jana Pijak — July 31, 2020 — Lifestyle
References: missvickies
TV personality and celebrity chef Eden Grinshpan was recently named the official Miss Vickie’s® Signatures Chip Sommelier, launching curated snack pairings featuring the brand's gourmet-inspired products. The Miss Vickie’s® Signatures collection is made up of three artisan kettle cooked potato flavors -- Black Truffle & Parmesan, Apple Cider Vinaigrette & Shallots and Hickory Smoked Salt.
"I have always had a special place in my heart for Miss Vickie’s®, so naturally I was beyond excited to discover Miss Vickie’s® Signatures kettle cooked potato chips. Not only are these flavors distinct, they are a delight to pair with fine meats and cheeses," said Eden Grinshpan about the partnership. The chef has created a curated charcuterie pairings list that can be accessed on the Miss Vickie’s® Signatures website along with short videos describing the recent flavors.
Targeting artisan snack fans, the Miss Vickie’s® Signatures Chip Sommelier partnership speaks to the snack brand's premium status, highlighting its products as elevated ingredients for those entertaining at home.
Image Credit: Miss Vickie’s®
"I have always had a special place in my heart for Miss Vickie’s®, so naturally I was beyond excited to discover Miss Vickie’s® Signatures kettle cooked potato chips. Not only are these flavors distinct, they are a delight to pair with fine meats and cheeses," said Eden Grinshpan about the partnership. The chef has created a curated charcuterie pairings list that can be accessed on the Miss Vickie’s® Signatures website along with short videos describing the recent flavors.
Targeting artisan snack fans, the Miss Vickie’s® Signatures Chip Sommelier partnership speaks to the snack brand's premium status, highlighting its products as elevated ingredients for those entertaining at home.
Image Credit: Miss Vickie’s®
Trend Themes
1. Curated Snack Pairings - Opportunity for other snack brands to collaborate with celebrity chefs and create curated snack pairings to elevate the snacking experience.
2. Gourmet-inspired Products - Opportunity for food manufacturers to develop gourmet-inspired snack products to cater to the growing demand for premium and artisan snacks.
3. Premium Snacking Experience - Opportunity for snack brands to position themselves as premium options by partnering with celebrity chefs to create exclusive and high-end snack offerings.
Industry Implications
1. Food & Beverage Manufacturing - Opportunity for food and beverage manufacturers to innovate and create gourmet-inspired snack products that cater to the growing demand for unique flavor experiences.
2. Celebrity Chef Services - Opportunity for celebrity chefs to collaborate with snack brands to create curated snack pairings, offering their expertise and knowledge to enhance the snacking experience.
3. Online Retail - Opportunity for online retailers to partner with snack brands and celebrity chefs to offer exclusive curated snack pairing bundles, providing consumers with a convenient way to enjoy a gourmet snacking experience at home.
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