The Misfit Shine commercial hopes to set this fitness tracker apart from its vast competition by focusing on quality and simplicity. A great stance to take when taking into considering an older target demographic, the campaign can be likened to a mini 'how it's made' episode as it cuts to the process as CEO Sonny Vu talks about how easy it is to use.
By acknowledging the fact that most people use a fitness tracker to make sure they reach their daily activity goal, the Misfit Shine commercial makes clear that the product focuses on that in an intuitive way. Referencing all of its practical features including strong metal material, small size and waterproof capabilities, the Misfit Shine commercial truly does appeal to older generations.
What's Driving This Trend
- Quality-focused Fitness Trackers
- Opportunity for disruptive innovation in the fitness tracking industry by emphasizing product quality and simplicity.
- Intuitive Activity Goal Tracking
- Opportunity for disruptive innovation in the fitness tracking industry by creating intuitive ways for users to track daily activity goals.
- Appealing to Older Generations
- Opportunity for disruptive innovation in the fitness tracking industry by designing products and campaigns that specifically appeal to older generations.
Who This Affects Most
- Fitness Tracking Industry
- Disruptive innovation opportunities in the fitness tracking industry by focusing on quality, simplicity, and intuitive activity goal tracking.
- Technology Manufacturing Industry
- Disruptive innovation opportunities in the technology manufacturing industry by developing strong, small-sized, and waterproof materials for fitness trackers.
- Marketing and Advertising Industry
- Disruptive innovation opportunities in the marketing and advertising industry by creating campaigns that specifically target and appeal to older generations.
