The Misfit Shine commercial hopes to set this fitness tracker apart from its vast competition by focusing on quality and simplicity. A great stance to take when taking into considering an older target demographic, the campaign can be likened to a mini 'how it's made' episode as it cuts to the process as CEO Sonny Vu talks about how easy it is to use.
By acknowledging the fact that most people use a fitness tracker to make sure they reach their daily activity goal, the Misfit Shine commercial makes clear that the product focuses on that in an intuitive way. Referencing all of its practical features including strong metal material, small size and waterproof capabilities, the Misfit Shine commercial truly does appeal to older generations.
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