The Hint Mint people have come up with new mints for the ultra-hip crowd. Basically the company has packaged their traditional mints in matchbook-sized hip flask-contoured tins.
Implications - Subculture groups want items they can call their own; they want products that will make them feel separate and unique from the rest of the population. Offering simple and ordinary products, like mints, that appeal to only certain, specific subsets of the population allows a brand to make a deeper connection with its customer. In turn, the customer feels "special," and are thus more likely to buy the product again or, at the very least, think of the brand in a more positive light.
Implications - Subculture groups want items they can call their own; they want products that will make them feel separate and unique from the rest of the population. Offering simple and ordinary products, like mints, that appeal to only certain, specific subsets of the population allows a brand to make a deeper connection with its customer. In turn, the customer feels "special," and are thus more likely to buy the product again or, at the very least, think of the brand in a more positive light.
Trend Themes
1. Customized Packaging for Niche Markets - Offering unique packaging that appeals to specific subculture groups allows brands to form deeper connections with customers.
2. Personalized Products for Subsets of the Population - Creating products that cater to specific subsets of the population enhances the customer's sense of uniqueness and fosters brand loyalty.
3. Creating a Sense of Exclusivity Through Product Design - Developing products that make customers feel special and separate from the rest of the population can increase brand affinity and repeat purchases.
Industry Implications
1. Confectionery - Customized packaging and personalized products can be applied to the confectionery industry to target niche markets and enhance customer loyalty.
2. Fashion - Implementing unique packaging and personalized products in fashion brands can help create a sense of exclusivity and appeal to specific subculture groups.
3. Luxury Goods - Creating products with distinct designs and customized packaging can establish a sense of exclusivity in the luxury goods market, attracting customers seeking unique and personalized experiences.
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