Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

MINI 'Night Test Drives' Ads Want You To "Drive When No One's Around"

 - Dec 17, 2010
References: mini & skiddmark
MINI New Zealand is promoting a new and surprisingly risque campaign through its MINI 'Night Test Drives' ads that invite roadsters to drive the latest models of its cars at night.

The ads are trying to entice consumers that late night is the best time to drive due to less traffic and lack of other distractions around. Or, as depicted in this first ad, late night is when the cops are too busy in the strip clubs to patrol the streets. A clever tag line follows: "Drive when no one’s around."