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Matchbox-Sized Gazettes

These Mini Magazines by Pascalle Burton Fit Perfectly in a Tiny Box

— August 17, 2013 — Art & Design
For people who love a bit of light reading throughout their day, mini magazines by Pascalle Burton of the Lavender Room are the perfect travel-sized journals.

Instead of reading about the latest celebrity gossip or updating yourself in sports news, these magazines feature content completely different. The issues are filled with quotes such as the inspiring words from J.D Salinger, and instead of featuring hundreds of advertisements, the images shown are scaled-down pictures of books Burton found while browsing through shops. These tiny digests fit inside a matchbox, but fold out when you're ready for a quick read -- don't worry, you won't need to invest in a set of spectacles to see the font.

While this probably isn't a popular activity, if you feel so inclined, you can set the magazine on fire when you're done with the match provided.
Trend Themes
1. Miniature Publications - The rise of miniature publications like Pascalle Burton’s mini magazines presents an opportunity for the publishing industry to target readers on-the-go with bite-sized, inspired content.
2. Minimalist Design - Minimalist design in magazines like Burton’s mini magazines provide a fresh take on traditional print media, opening up an opportunity for graphic design and publishing industries to explore innovative design for small format publications.
3. Portable Subscription Services - The allure of compact publications like Burton’s mini magazines could inspire new subscription business models for readers who prefer on-the-go reading, creating opportunities for companies to offer affordable subscription services for portable publications.
Industry Implications
1. Print Media - The print media industry can explore innovative design and targeted distribution strategies for small format publications like Pascalle Burton’s mini magazines.
2. Publishing - The publishing industry can explore portable subscription services to target readers who prefer on-the-go reading with bite-sized, inspired content like that found in Burton’s mini magazines.
3. Graphic Design - Graphic design professionals can explore creating minimalist designs and innovative layouts for print media in miniature publications like Pascalle Burton’s mini magazines.
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