A mini editorial shot by Sanne Poeze, the founder of Girls on Kicks highlights some of the year's biggest fashions, offering viewers the chance to reflect on the styles they've seen dominate on and off the runway in 2018.
The featured models appeal casual and effortless as they wear denim-on-denim creations, from brand names like Nike while also rocking over-sized sweaters and textured one-pieces. Other models are seen sporting bolder looks with mismatched neon colorways, representing the 80s aesthetic that took over earlier this year. In addition to the numerous fashions featured, the editorial also touches on this year's popular makeup looks, which included plenty of pastels, like pastel eyeshadow, with a deep pastel eyeliner.
Image Credit: DARNELL ROZENBLAD
Key Themes Behind This Trend
- Denim-on-denim Creations
- Disruptive Innovation Opportunity: Create sustainable denim-on-denim fashion lines that combine style with ethical manufacturing.
- Mismatched Neon Colorways
- Disruptive Innovation Opportunity: Develop augmented reality apps that allow customers to try on mismatched neon outfits virtually before making a purchase.
- Pastel Makeup Looks
- Disruptive Innovation Opportunity: Invent a line of cruelty-free, vegan pastel makeup products that are long-lasting and highly pigmented.
Where This Applies
- Fashion
- Disruptive Innovation Opportunity: Implement blockchain technology in the fashion industry to provide transparency and traceability in the supply chain.
- Technology
- Disruptive Innovation Opportunity: Integrate fashion-related content into virtual reality platforms to create immersive shopping experiences.
- Beauty
- Disruptive Innovation Opportunity: Utilize artificial intelligence and machine learning algorithms to create personalized makeup recommendations based on individual skin tones and preferences.
